The Story:
Arguably one of the most popular music venues in Atlanta, the Tabernacle showcases some of the most popular musical artists. Its fame began as the House of Blues and later become the Tabernacle in 1996.
LiveNation came to Matchstic shortly thereafter (about ten years later actually) to create an actual identity and web site for the venue to allow fans to purchase tickets and get updates on artists and concerts.
The Goal:
Matchstic partnered with the Tabernacle to create an identity concept that embraced both the history of the building, a 1920’s Baptist church, and the religion of rock and roll.
The Strategy:
By combining these elements, the new logo and web site featured the look and feel of a stained glass church with the unique attributes infused by live music combined.
The Result:
By completion of the project, the Tabernacle had 3 versions of its identity to use for concert promotion, t-shirts, collateral and more. For the first time, they had a brand that fully represented both their history and current love for all things music.