The Story:
City Church was birthed out of a desire to build a strong, service-oriented church in eastside city neighborhoods in Atlanta. Twenty years ago when it seemed everyone left the inner-city, several churches that served the city went away also. In 2006, the city of Atlanta grew for the first time during that long period and the need for churches that serve the community became apparent.

After sifting through many applications and interviewing three candidates, Matchstic voted and chose City Church Eastside as their pro bono client for 2008.

The vision of City Church-Eastside is not to be a big church, but to be a local serving church that grows and multiplies as neighborhoods grow and multiply. Matchstic consulted on the church’s name, created a brand identity and helped formulate the brand strategy that would tie the church to its community.

The Goal:
Develop a brand identity that fit the vision of the City Church brand and create a name that is scalable to multiple locations.

The Strategy:
Matchstic chose a logo that represented a neighborhood. The cross is actually a small picture of two cross streets with houses at each end.

The Result:
City Church has been dedicated to serving the neighborhoods in East Atlanta. Just an example of their commitment, they held a neighborhood garage sale bringing in $3,000 during one Saturday alone to benefit a local fire station that was suffering economically.

Credits:
Matchstic would like to thank Caleb Chancey for his photography that was donated for the web site.