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Cayamo Identity
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The Story:
Another one of the famous Sixthman cruises, Cayamo is designed specifically for singer/songwriter fans. Artists such as Lyle Lovett, Emmylou Harris and more are featured with different artists signing on every year.
Similar to the other cruise themes offered by Sixthman, Matchstic created an overall thematic look and feel that would transpose into the logo, web site and collateral pieces.
The Strategy:
Since Cayamo is all about singer/songwriters, Matchstic created a brand identity that conceptually spoke to this audience. Featuring a typewriter with keys that you’d see on a piano, the overall theme infuses the life the music creates into the design using various instruments and imagery.