Remember Me
About Us

David Ytterberg

+ David Ytterberg Operations

Then: my life before Matchstic
Since the age of 12 i have been a professional musician, specifically a drummer. I graduated from Auburn University with a degree in Entrepreneurship in 2006. After that I became the Director of Marketing and Development for a industry leading non-profit for 2 years. I am really interested in amazing companies, that are great at something, and focus on that. I am hear to learn and make matchstic even better. I made the best decision of my life when I got married a few years ago.

Now: my life at Matchstic
Such happiness cannot be described with words, It can only be painted with brush.

Test: lessons in branding
Advertising is an expense, marketing is an investment.

Read: recommended reading
The Dip made me think more than most books do. Really anything Seth Godin has every written. He is Thought 2.0. The other book that I talk about all the time is a book called How to Change the World. It is a collection of case studies of Social Entrepreneurship. It is remarkable and life changing.

Crush: my favorite brand
Levis Jeans. They not only invented the jean, at least in my opinion... but they have a brand that somehow appeals very strongly to many niche groups across all different market groups, without compromising any particular group. They are an anomaly.

Trophy: a recent accomplishment
I was recently on a church league Men's slow pitch softball team that won the League Championship.

Confession: on working at Matchstic
Life is good at matchstic. I just recently got my own nerf gun and I hog the darts. I really like Brand and Eggs. I think that is my favorite part of working here.

Bite: first food that comes to mind when I think of Matchstic
Eggs, Sausage, Cheese, and Biscuits... My first week here we had a "Brand and Eggs" everyday of the week. It was amazing.

Life: my world
my name is david. i love my wife. i work at matchstic. i play the drums. i love music. i graduated from auburn. i studied entrepreneurship. i want to make doughnuts. i eat too many cheeseburgers. i want my scooter to be a motorcycle. i love texas, which will always be my home. i believe in auburn and love it!